‘Catch FortyWinks’ is a depiction of a mother and a neurotic wife. Like the name suggests, this space is where Rachel takes a breather from the daily grind, chronicles her journey through life as a parent and share stuff that makes her tick.

She is also a dreamer, an occasional crafter, a reformed clothes-horse and a wannabe photographer.

Apparently Google told me that my About Me page has to be in the third person. But I don’t enjoy referring to myself in third person so let’s start over.

Hi there! I am Rachel.

So, about me and this blog. I started Catch FortyWinks in 2007, when I was 7 months into my role as a mom to my little boy K. There is something about bringing up a little person that makes me more honest and introspective, so do be prepared for some navel gazing posts on this blog.

I love being a mom so much so that motherhood was used as the excuse to call it quits from my Regional Marketing job in mid 2008. Right after leaving the corporate rat race, I got myself trained in Early Childhood Education, spent some time in preschool teaching and house-wivery.

The simple life got too boring for this former go-getter, so I co-founded a very fine and informative site in 2010 for moms and doubled as chief editor. I still train moms and teach preschoolers from time to time, however my passion really lies in developing new programmes and workshops.

Fast forward 2 years after.

I founded Singapore Mom Bloggers (SMB) a community on Facebook in Mar 2012, apart from being a community manager for SMB, chief editor for myplayschool.net, I run a social media brand management company to help brands connect with moms.

If you would like to contact me, drop me a note, I usually respond to emails quickly. If I don’t, I could be that I have been bowled over by your kindness in your email, or that you have asked me to market something that I have little affinity for.

If you are a PR company with a pitch for Catch FortyWinks –

I used to work with you in my previous life as a marketing rat, so I know what you are thinking. So if you are a PR company with a pitch, do make it spectacular. Drop me a note here.